The 10,000 Bookbag Back-to-School Giveaway was a community outreach event. This campaign was designed to provide at-risk youth with the proper tools needed to start a successful school year.

Through this initiative, more than 25,000 book bags were distributed with school supplies to underprivileged families in the Washington, DC area. Bookbags were able to be provided to students in Africa and India as well.